Hello fellow artists, I know that I am singing to the choir when I say that using Social Media to promote your art is a time consuming but important task. Knowing what works and what is a time waster is essential to developing a successful marketing strategy and there is no denying that the research must be done. Equally important is gaining an understanding of the social networking tools you are using and how to make the most of them. If you are anything like me, slogging through a miasma of infinitesimal articles and blog posts on the subject is equally laborious and frankly, I am frustrated with clicking through a gazillion useless posts that rehash old news and fail to deliver. So, here is a list of eight relevant resources that will help you get off the computer and back to the studio a wee bit sooner.
1. Top 15 Most Popular Social Networking Sites | November 2011
Nothing fancy here, just a comprehensive list of social networking sites and their current ranking. As of yet I have not researched all of them to identify the size of artists communities but I think it may be worth the effort. Interesting to note the placement of Google+ on this list.
2. Understanding Facebook’s New ‘Insights’ Analytics
If understanding the insights on your Facebook fan page is still a bit of a mystery, this article will be very illuminating. Although it is not art focused, it explains Face book Insights in simple terms and puts into plain language how to use them to build your fan base.
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