Social Media for Self-Promoting Artists: Eight Relevant Resources
Hello fellow artists, I know that I am singing to the choir when I say that using Social Media to promote your art is a time consuming but important task. Knowing what works and what is a time waster is essential to developing a successful marketing strategy and there is no denying that the research must be done. Equally important is gaining an understanding of the social networking tools you are using and how to make the most of them. If you are anything like me, slogging through a miasma of infinitesimal articles and blog posts on the subject is equally laborious and frankly, I am frustrated with clicking through a gazillion useless posts that rehash old news and fail to deliver. So, here is a list of eight relevant resources that will help you get off the computer and back to the studio a wee bit sooner.
Nothing fancy here, just a comprehensive list of social networking sites and their current ranking. As of yet I have not researched all of them to identify the size of artists communities but I think it may be worth the effort. Interesting to note the placement of Google+ on this list.
If understanding the insights on your Facebook fan page is still a bit of a mystery, this article will be very illuminating. Although it is not art focused, it explains Face book Insights in simple terms and puts into plain language how to use them to build your fan base.
This article takes an interesting look at the life of a post and delves into the question of how often fan pages should be posting for best results. If you have been asking yourself how frequently and at what times you should be posting, put this on your reading list.
4. Art Biz Blog
Art Biz Blog by Alyson B Stanfield covers the basic how-to’s of Facebook and Twitter. With several very informative articles focused on helping self-promoting artists reach their social media goals it categorically bookmark worthy.
Here you will find an eclectic list of useful suggestions on how to use Twitter. Whether your goal is to connect with other artists or collectors, this list offers some great tips that are easy to implement.
6. 5 Ways I’m Using LinkedIn – to Drive Traffic, Build Community, Generate Sales and Build Influence
The author of this post shares insights and resources on using LinkedIn as part of your artist’s self-promotion toolbox. As an addition to an already relevant post I want to mention the amount of fantastic Art focused groups that are using LinkedIn to connect with galleries and collectors.
This one is a necessary read! Great common sense advice on the do’s and don’ts of using social media.
Last but not least, this article is bursting with excellent advice covering almost every aspect of art marketing.
I would love to hear about other resources that you have found helpful, please feel free to add to the list by posting your favorite resources in a comment.
Tips are welcome as well.